Shirogane Noel

Shirogane Noel (Japanese: 白銀ノエル) is a Japanese virtual YouTuber and singer affiliated with hololive, the VTuber agency run by Cover Corporation, as a member of its 3rd Generation. She is known for gaming and ASMR streams, her fondness for the beef rice dish gyudon, and her many projects with her home region, Oita Prefecture.

Profile

Item	Detail
Debut	8 August 2019
Agency	hololive (Cover Corporation)
Generation	hololive 3rd Generation
Fan name	Knight's Order of Shirogane
Character designer	Watao
Hometown	Oita Prefecture

Career

The character's lore describes her as a knight focused on strength who joins the VTuber industry to find strong people there. Her design was revealed on 13 June 2019 without a name, and her debut stream aired on 8 August 2019. She debuted in hololive's 3rd Generation with Usada Pekora, Shiranui Flare and Houshou Marine. She moved to Tokyo the same year she joined hololive.

She streamed more often in 2024, once staying live for 16 hours. On 17 February 2025 she held an endurance stream to mark an upcoming channel milestone. During it she sang songs by herself and other hololive talents, plus UVERworld's "Shaka Beach: Laka Laka La." She reached the milestone the next day.

She has done a lot of work with Oita Prefecture. She gave the full Super Chat earnings of one stream to recovery efforts after a November 2025 fire in Saganoseki, a district of Oita city. In 2026 she:

appeared at the 140th-anniversary celebration of the Oita Godo Shimbun newspaper.
had a bus wrapped with her illustrations, run by Oita Bus in Oita city.
released a video with the prefectural government that shows landmarks such as Jufu Flower Park and Yufugawa Gorge, along with local food, and features her rapping with Governor Kiichiro Sato.

Activities

Streaming style

She plays games such as Ark: Survival Evolved, Grand Theft Auto Online, Minecraft and Yakuza Kiwami. She also hosts "Sunday Muscle," a weekly morning chat stream. ASMR is another major part of her content, including lullabies, shampoo scenarios, and seasonal themes such as Children's Day, Setsubun, Valentine's Day and Christmas. In September 2025, one ASMR stream held on VRChat was made members-only because of its sexual content.

Many of her brand deals involve gyudon. In December 2020 she worked with Nissin Foods to promote the Cup Noodle Mystery Meat Gyudon product, which included a three-part stream with ASMR segments. A figure of her released in 2023 comes with an optional gyudon bowl. From January to April 2026 she ran a campaign with the gyudon chain Yoshinoya.

Her other collaborations include:

"Noel's Potion" (April 2022), a gin made with the distiller Meiri Shurui. It won a bronze medal at the Tokyo Whisky and Spirits Competition 2023.
Gyunyu Shochu: Makiba no Yume (June 2022), a limited-edition milk shochu made with Yamatoichi Shuzomoto, a brewer in Hitoyoshi, Kumamoto. Part of the proceeds went to recovery from the 2020 Kyushu floods.
Noel's Gin Tonic (March 2024), a second Meiri Shurui drink made with kabosu citrus from Oita.

She also voiced Vanessa, a boss character in the 2022 video game Little Witch Nobeta. In addition, she was featured in Shirogane Noel Daisuki Ojisan, a one-shot manga by Forbidden Shibukawa that ran in the 2 March 2023 issue of Weekly Young Jump.

Music and works

"Homenobi" (September 2021), her first original single
Noesanpo (November 2023), an album collecting her first four singles. It reached No. 67 on the Billboard Japan Hot Albums chart and No. 18 on the Billboard Japan Download Albums chart.
"Vavava! Virtual Ooita" (December 2025), a song about Oita Prefecture written by Kenmochi Hidefumi

Three of her songs have appeared on the Billboard Japan Top Download Songs chart.

Characteristics

She grew up in Oita Prefecture and often speaks in the Oita dialect on stream. She is known for her love of gyudon. A study by Manting Chen and Rocco Juanlei Hu used her as an example of creating moe appeal by stepping away from standard kawaii traits. The study pointed to a moment where she said she had eaten two large beef bowls, which contrasts with her petite, slender appearance.