Mochizuki Himari
Mochizuki Himari: retired Liverary (Uni Create) VTuber who debuted in 2019 as a moon rabbit idol.
Mochizuki Himari (Japanese: 餅月ひまり) is a retired Japanese VTuber. She started out as an independent creator and was later affiliated with Liverary, a group run by Uni Create (unicreate Co., Ltd.). She is best known for her moon rabbit idol character, her open love of eroge, and a video in which she explained how she spent about 6 million yen on YouTube advertising for her channel.
Profile
| Item | Detail |
|---|---|
| Debut | 26 October 2019 (YouTube) |
| Retirement | 30 November 2023 |
| Agency | Uni Create (unicreate Co., Ltd.), from 21 April 2020; previously independent |
| Group | Liverary |
| Fan name | Leverets (Ko usagi-chan) |
| Character designer | Gaou |
| Language | Japanese |
Career
Mochizuki Himari started her YouTube channel, HIMARI channel, as an independent virtual YouTuber. Her channel's start date is 26 October 2019. She described herself as a "Getojin," meaning a moon rabbit person, and played an idol with a tsundere personality.
On 21 April 2020 she joined Uni Create and became part of Liverary, the group connected with the VTuber Akatsuki UNI. In January 2021 she showed a new costume during her birthday stream on 16 January. In August 2023 she was one of the Liverary members featured in an official merchandise line with newly drawn maid-themed artwork. The line included acrylic key chains and can badges and also featured Akatsuki UNI and Zutsuki Tsukuru.
She ended her activities on 30 November 2023. After she retired, she appeared as a main side-quest character in "Monica's Newlywed Life," a game by Kagura Games and Acerola released on 9 September 2024. This met a goal she had often talked about: getting an eroge business deal and appearing in an eroge herself.
Activities
Streaming style
Himari posted videos and streams on YouTube, including song covers, talk content, and live streams, and she also had a sub channel. She was used as a 3D model as well as in her standard form. Her best-known video is a confession-style video about her advertising spending. In it, she explained that she had taken advice from a YouTube digital advertising consultant and spent close to 6 million yen promoting her videos, but the increase in viewers and subscribers was far smaller than she had hoped.
Most of the promoted videos did not perform well. The exception was her English cover of "Into the Unknown." She spent about 302,000 yen promoting it, and it drew more than 1.7 million views. The cover spread as far as Russia, and she gained a small group of Russian viewers, whom she later thanked with a Japanese-language lesson. The video in which she admitted to the failed campaign drew more attention to her channel.
Music and works
- "Into the Unknown" (English cover)
- Appearance as a side-quest character in "Monica's Newlywed Life" (Kagura Games and Acerola, 2024)
Characteristics
In her character setting, Himari is a moon rabbit idol who lives and works in Bunkyō, Tokyo. Her favorite foods include mooncakes and lollipops, and she later said she also likes ribeye steak. Her favorite manga artists include Suehiro Maruo, Kotaro Okoshi, Usamaru Furuya, and Shintaro Kagome. She named Key, Innocent Grey, BlackCyc, and Clockup as her favorite eroge makers. Over time she moved away from the tsundere moon rabbit act toward a more down-to-earth personality. She has also talked about her everyday life, for example saying that her neighbors would sometimes bang on the thin walls of her home while she was singing. She has said she worked as a sales associate for Disney and for the electronics retailer Sofmap.
External Links
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