Suntory Nomu

Suntory Nomu (Japanese: 燦鳥ノム) is a Japanese virtual YouTuber run by the Japanese beverage company Suntory, which describes her as its official character. She debuted on August 17, 2018. She is known as a corporate brand VTuber who mixes talk, game commentary and singing with promotion and reviews of Suntory products. She opens her streams with a short tanka-style greeting.

Profile

Item	Detail
Debut	August 17, 2018
Birthday	February 1 (character setting)
Age	127 (character setting)
Hometown	The Land of Water (character setting)
Affiliation	Suntory (official character)
Fan name	Nomu-tomo ("Nomu's friends")
Stream tag	#ノムlive
Fan-art tag	#ノムart
Record label	Virgin Music

Career

Suntory Nomu started her official X account in July 2018 and her YouTube channel, "燦鳥ノム - SUNTORY NOMU -", later that month. She debuted as Suntory's brand VTuber on August 17, 2018, during the early wave of virtual YouTubers. She was one of the few VTubers created and run directly by a major consumer goods company rather than by a talent agency or an independent creator. She also started a music career, and her works are distributed under the label Virgin Music.

In a live stream on October 26, 2021, she announced that her regular online updates would stop until the end of that year. Before the break, she released three more pieces of content: a live stream event, an audio-only release and the announcement of a new original song. She told viewers that she was still Suntory's brand VTuber and would come back the following year.

After her activities resumed, the project grew beyond the VTuber format. In May 2026 she announced in a live stream that she was becoming a Suntory "official character." Under this format she appears in several forms, including her VTuber model, an AI-driven version and a mini character. Her eighth anniversary was celebrated in August 2026. The pop culture outlet KAI-YOU published an interview with her and her management team about the project's history and the reasons for the change from official VTuber to official character.

Activities

Streaming style

Her channel describes its content as talk, game commentary and singing covers, along with live streams. As a corporate character, she regularly introduces, tastes and reviews Suntory's drinks, and this promotional content is a key part of her channel. Each stream begins with a fixed tanka-style self-introduction: she compares herself to the sun shining on everyone and then introduces herself as Suntory's official virtual YouTuber. Her channel and X profile also use the greeting "Hello from the refrigerator!"

Music and works

Singing covers and original songs released on her YouTube channel and on music streaming services
Original song announced in late 2021, before her hiatus

Characteristics

Suntory Nomu's character design is closely tied to the company she represents. In the character setting she comes from the Land of Water, and her stated age follows the company's founding year, which makes her well over a century old. She speaks politely and in a formal tone. Her symbol mark is an umbrella, which appears in her account name. On X, her fans are called "Nomu-tomo," and fan art is shared with the hashtag #ノムart.